PERUSE

Peruse is a medical price transparency app that is designed for American Millennials. The app aims to provide an easily accessible B2C solution that enables users to shop around for medical care.

The app enables users to evaluate different medical services utilizing an intuitive search engine. Users can make an informed medical-financial decision based on relevant details such as insurance coverage, cost breakdown, and accessibility.

Project Type

Independent Case Study

Role

UX Researcher & UI Designer

Timeline

1 Month

Tools

Figma, Maze

In the daunting healthcare industry where high prices, unpredictable medical bills, and lack of quality information thwart patient confidence, I aimed to create a trustworthy and convenient B2C solution to better equip users to make informed decisions and gain confidence.

Search Page

Users can browse through different medical treatments and procedures or simply search a service.

Customized Searches

Relevant filters, such as insurance coverage, price range, and ratings, can be toggled to narrow down options.

Detailed Provider Page

Users can review vital information to make a better informed decision when choosing a provider.

Understanding the User

The American Millennial Experience

User Interviews

Users felt a lot of anxiety, confusion and lack of control related to their medical expenses. They needed something that was straightforward, easy to use, and trustworthy to evaluate their options and make an informed decision.

Challenge

Combine 3 project touch points (design presentation, feedback and design iterations, and bug tracking) into one, easy-to-use product.

My Role/Responsibilities

UI Designer
Design system management
UX design. support

What problems am I solving for?

The core user need that I needed to address was the need to predict their medical costs accurately to better manage their medical finances.

Users want to...

  • ask questions without feeling judged
  • connect with other beginners she can relate to
  • find trusted peers for crypto talk

They felt

  • patronized in their learning process
  • alienated by the bro culture
  • uncomfortable asking simple questions

A need for accurate and accessible prices.

Users wanted to:

  • compare medical options available to them
  • easily assess the cost of a medical service
  • better manage their medical expenses
01 / 03

A lack of control, transparency, and quality information.

Users felt:

  • medical costs don't have enough transparency
  • a lack of control taking a medical service without knowing the cost
  • quality information to research costs is not easily obtainable
02 / 03

Research whenever possible.

They typically:

  • try to Google the cost before going to a visit or treatment
  • need to justify medical costs, often avoiding visits or foregoing treatment unless necessary
03 / 03

Leveraging User Feedback

Simplifying the solution

Usability Testing

Through testing, I found that my initial screen flow needed to be simplified and that the most vital information related to costs needed further clarity.

Users struggled to quickly enter their search and navigate filters, and needed more information about the price.

User Feedback
01

"I didn't know what to do with the filters."

02

"It feels repetitive entering my search."

03

"So what exactly is this price?"

Incorporating Feedback

Taking user feedback into consideration, I cut down the steps needed to complete a search and clarified price information through cost breakdowns and info icons to explain any additional fees.

Key Screens

Building patient confidence through transparency

By focusing on the quality of information instead of the quantity and approaching the design and UX with careful consideration of the end user, we were able to design a website that makes discovering and understanding the scientific community's opinion on relevant issues a straightforward and engaging experience.

Home Page
Key Features
  • A “web of information” hints to the sites content and draws the user in through connected visuals
  • A navy background instills a feeling trust and intentionally deviates from the white backgrounds typically found on database websites
  • Imagery is treated to both pop and fade into the background to draw attention and create a distinct visual language throughout the site
  • Animated graphics add an additional layer of interest and visually communicate the copy they’re paired with

Reflection

My key takeaways

What could I have done better?

Considering next steps for this product, I would like to conduct additional testing to validate the product idea and its viability. In addition, it would be important to consider the feasibility of the product from a business standpoint - to understand how other stakeholders are involved, such as healthcare providers and insurance providers.

What did I takeaway from this project?

Something I would’ve liked to improve on in this project would be further defining the scope of the product in which a user seeks to search a medical cost. There are many different patient contexts from regular doctor visits to ambulance calls - it is important to pinpoint the scope to better design for users’ specific needs.

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