Independent Case Study
UX Researcher & UI Designer
Users can browse through different medical treatments and procedures or simply search a service.
Relevant filters, such as insurance coverage, price range, and ratings, can be toggled to narrow down options.
Users can review vital information to make a better informed decision when choosing a provider.
Users felt a lot of anxiety, confusion and lack of control related to their medical expenses. They needed something that was straightforward, easy to use, and trustworthy to evaluate their options and make an informed decision.
Combine 3 project touch points (design presentation, feedback and design iterations, and bug tracking) into one, easy-to-use product.
Design system management
UX design. support
The core user need that I needed to address was the need to predict their medical costs accurately to better manage their medical finances.
Users want to...
Users wanted to:
Through testing, I found that my initial screen flow needed to be simplified and that the most vital information related to costs needed further clarity.
Users struggled to quickly enter their search and navigate filters, and needed more information about the price.
"I didn't know what to do with the filters."
"It feels repetitive entering my search."
"So what exactly is this price?"
Taking user feedback into consideration, I cut down the steps needed to complete a search and clarified price information through cost breakdowns and info icons to explain any additional fees.
By focusing on the quality of information instead of the quantity and approaching the design and UX with careful consideration of the end user, we were able to design a website that makes discovering and understanding the scientific community's opinion on relevant issues a straightforward and engaging experience.
Considering next steps for this product, I would like to conduct additional testing to validate the product idea and its viability. In addition, it would be important to consider the feasibility of the product from a business standpoint - to understand how other stakeholders are involved, such as healthcare providers and insurance providers.
Something I would’ve liked to improve on in this project would be further defining the scope of the product in which a user seeks to search a medical cost. There are many different patient contexts from regular doctor visits to ambulance calls - it is important to pinpoint the scope to better design for users’ specific needs.